Pay Per Click Advertising (PPC) is an advertising model used to drive more users to your website though clicking on Ads in search engine results.
When users are searching on Google for services that you offer, search results appear as organic links and paid Ads. Paid Ads appear at the top and therefore get more coverage. When a user sees your link and clicks through to your website, you pay for that click.
Purple Espresso can setup specific Adwords campaigns that target keywords of your choice and direct users to your website. By including or excluding certain keywords, you can target a certain type of customer and not waste money on imprecise, ineffective advertising.
Done well, launching specific campaigns to target areas and keywords for your business is an extremely effective way of driving traffic to your website. Carefully created and effective campaign can attract new potential customers to your website and increase sales. By increasing visitors to your website, you will climb in organic search results also. Similar to social media marketing, Purple Espresso can create unique landing pages to specific campaigns.